Inspiring the Alums.

To encourage its alumni to stay
in touch with their alma mater and
volunteer for fund raising and other
activities, this local college asked us
to redesign and replace their current
envelope-stuffer Alumni Information
Guide. In response, we created this
full-sized, 16-page brochure using
school colors, lots of candid photos
and copy appealing to the reader's
"spirit of participation."